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Alupro to shine spotlight on sustainability at the 2025 London Wine Fair

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Update time : 2025-05-15 16:42:42
Later this month (19-21 May), Alupro will celebrate the circularity of aluminium packaging at the 2025 London Wine Fair. Taking place at the Olympia, the event will bring together more than 10,000 drinks trade professionals to discuss pertinent opportunities and challenges facing the sector.

As part of the event’s three-day schedule, Martin Hyde, sustainability and public affairs manager at Alupro, will join leading voices from across the beverage supply chain for an expert panel discussion. Hosted by Miles Beale, chief executive of the Wine and Spirit Trade Association (WSTA), the session will dive deeper into new UK policies designed to accelerate the sector’s transition towards a more circular economy.

As part of a wide-ranging session, Hyde will offer his insight into upcoming collection and packaging reforms – including Extended Producer Responsibility (EPR) legislation and the roll-out of a well-designed Deposit Return Scheme (DRS) – as well as their potential to accelerate UK kerbside collection volumes.

In a comment, Hyde said: “As the drinks trade continues to build impressive momentum towards embracing a more circular economy, policy will prove pivotal in optimising future efficiencies and driving national change. Robust design, considered implementation, and robust management will all be key to ensuring long-term success, as will knowledge share and collaboration from across the supply chain.

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