Aluminium enters the iPhone landscape
When Steve Jobs stepped on stage in 2007 to reveal the first iPhone, the world’s attention was locked on the touchscreen—a feature that would forever change how we use our phones. Yet, almost quietly, another element was shaping the device’s identity.
The smooth aluminium back, cool against the hand and refined in its finish, spoke of strength and sophistication. At a time when most phones were still made of plastic, Apple’s choice stood out. The iPhone didn’t just feel like another gadget; it felt like something carefully crafted. Jobs often said that materials had to “feel good in the hand,” and with its brushed aluminium surface, the iPhone delivered exactly that.
