The initiative is powered by TOMRA, the global leader in reverse vending and return system technology. Together, they’re aiming to show just how effective and easy modern recycling can be. Here’s how it works - remove the cap, pop your empty container into the machine, and let the built-in sensors take care of the rest, automatically identifying and sorting materials for high-quality recovery.
Already a hit across Europe, RVMs are now being tested on Kiwi soil to see how well they fit into everyday life. This trial isn’t just about testing the tech it’s about measuring how willing New Zealanders are to embrace a regulated container return scheme that could help slash waste and lift recycling rates nationwide. New World Birkenhead’s community-first approach means every container counts both for the planet and for the people.
“We’re really excited to be giving this a go at New World Birkenhead. People here have already gotten in behind other recycling efforts like soft plastics and caps and lids, so we’re pretty sure they’ll back the reverse vending machine too, especially with the chance to help out local schools at the same time,” said Sandy Botterill, Head of ESG for Foodstuffs, the co-operative behind the nations New World, PAK’nSAVE and Four Square stores.
