To achieve this goal, the Aluminium Packaging Recycling Organisation (Alupro) has launched the 'MetalMatters' programme, which will employ targeted social media messaging and bus advertising to communicate the significant advantages of metal packaging recycling.
Cumberland Council's executive member for sustainable, resilient and connected places, Councillor Denise Rollo, remarked: "Our goal is to drive recycling rates up and reduce waste by identifying environmentally responsible ways to meet the needs of our local communities. MetalMatters will allow us to engage with residents across our Cumberland area, encouraging them to think about their recycling habits and how best to dispose of their metal packaging."
